Seven siblings honor their Native American heritage through their vintage, reclaimed hats.

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Billy Rae Cyrus wearing a ThunderVoice Hat Co. hat designed by ThunderVoice Eagle to the 2020 Grammys with Lil Nas X

ThunderVoice Hat Co. along with the art of ThunderVoice Eagle highlighted in CBC Canada article

ThunderVoice Hat Co. profiled in Galore Mag during launch of company.

While we're on the topic of upcycling, here's another brand we think you should check out. Founded by Lehi ThunderVoice Eagle, who is Navajo and Totonoc

One of her first big modeling jobs was being cast in a Calvin Klein campaign in October last year, and since then, she has been cast in shoots for V and ThunderVoice Hat Co., an Indigenous-owned hat company

The Navajo Artist responds to  cultural appropriation. The Navajo, who hold trademarks on the "Navajo" name, filed a federal lawsuit in 2012, arguing that Urban Outfitters violated trademarks 

There’s a thin line between appropriating cultures and celebrating them. You can do the second by supporting native creators and artists, who’ve made TikTok a beautifully rich runway of sorts.

Is shifting the storyline through representation. It is a way that allows the viewer access to a history they are comfortable with, then the challenge of shifting their focus to a history that many have attempted to disregard and hide.”

“They are a statement of how we can reuse and honor all elements of creation.” Thunder Voice Eagle and his team reclaim and repurpose the iconic Navajo brim hat, which has spanned through the ages, as a reminder of generations past.

In a video Interview, Lehi ThunderVoice Eagle talks about Native art, the fashion industry, and the ways TVHC is attempting to right a lot of wrongs.

An immersive art show created and directed by visionary artist Glenn Kaino. The show features a shop conceived and curated in collaboration with ThunderVoice Eagle’s Thunder Voice Hat Co.

ThunderVoice Eagle talks about efforts to recalibrate a fashion industry in which non-Indigenous manufacturers have long profited off of cheap re-creations of Native American designs.